5 Key Methods Of Online Advertising

 

As Internet becomes essential part of our lives, making the most of this electronic medium is an excellent way in riding your business to success. This economical and efficient source of advertising is the fastest way of achieving unbelievable heights in your business and also helps in establishing yourself as a successful businessman. Effective advertising methods provide you with the ideal grounds for targeting the people looking for your product or services. When you are grabbing attention of huge number of potential customers, bold advertisings make a quick and lasting impression on the internet surfing crowd. Although getting a space to post your advertisements is easy in this virtual world, one need to have a methodical approach in doing so. Below are some of the effective internet advertising methods.

Online Advertising Methods

  • Social Media Platforms

Social media platforms like facebook, twitter, and myspace etc. reached huge number of people faster compared to other media. Not only do these give identities to people all over the world but also bring them closer for a wide range of purposes. Search for a person or a company and you will find only six degrees of separation between the result and you. I always wonder how facebook helps me find some of my old friends which I would never thought of meeting them. When such a power is available so effortlessly, one needs to use it responsibly to make the most out of it. To advertise your products, services or your company on these platforms, you need to create account for them just the same way you create account for yourself. It need not be a whole new account for example you can create a fan page in facebook to advertise your brand or product in your personal account. Create an account and get involved in it by keeping the page active by posting it with events, pictures, blog updates and other stuff.  The more information and attractive your page is the more people are likely to follow it. You can also suggest it to your friends and request them to suggest to their friends, that way your social circle increases. Also there are other ways for example you have email address of your friends and doesn’t have their facebook id, you can give it a shot by doing bulk upload option, that way you can connect to your friends. Please try doing this option for your friends email addresses only not for unknown email addresses as there is a chance your account getting banned for improper use. This modern online advertising method is equally effective and absolutely free.

  • Pay Per Click/Cost Per Click

Pay per click(PPC) or Cost per click(CPC) is a method of online advertising, mostly used by search engines, where the advertisers pay the hosting site only when an ad is clicked. Major search engines like Google adwords, Bing/Yahoo adcenter (Msn and Yahoo), and Ask etc. allows you create an account, create an ad and add keywords to it. You can bid for your keywords, your ad will be positioned either basing on your bid or your quality of your ad, different search engines use different criteria. If you are new to cost per click I suggest getting adwords account to give it a try, you may also get $50/$100 adwords coupon at hosting sites like godaddy(godaddy.com), hostgator(hostgator.com) and bluehost(bluehost.com) etc. for new accounts only. Advantage of pay per click is you usually get targeted customers and more sales. It is recommended to start with low budget campaign and put tracking for keywords to make sure which keywords make sales. PPC/CPC is very operational if done in a strategic way.

  • Blogging and Article Submission

Make the most out of blogging fever while it is too high. Articles on your blog can change your business by leaps and bounds. Use a blog to give out the required information about your products and services every now and them. Writing efficient articles on your blog with helpful information and unique content makes your blog more attractive to public. The best way to promote your articles on blog is through free article submission sites like goarticles, ideamarketers, and articlealley etc. Your blog/site will be indexed very soon by search engines that help your site in search engine rankings. You can also post your blog on your social media pages to get more fans or followers. The biggest advantage of blogs is that they are meant for niche segments and hence it’s easier to please the crowd with relevant and specific advertisements. If your budget is really low, then using blogs to advertise is a cost-efficient medium.

  • Email Marketing

Email Marketing is another way of using the internet to market products at a low cost, and also an effective way. Primarily you need to attract customers coming to your site by offering them incentives or free offers for subscribing to your newsletter. Make a list of potential customers who would be interested in buying or subscribing to your products. Create an attractive mailer that can be sent out to these people. For email marketing you can try free trials in icontact.com (icontact.com), aweber (aweber.com), constantcontact(constantcontact.com) etc. Try and include few discounts and attractive offers to make the most of this advertising move. Maintain consistent email marketing like weekly, bi-weekly etc. Email is old and still considered effective online advertising methods.

  • Video Advertsing

Last but not least videos are a great way to promote your business. youtube is named by third most visited website by alexa besides google and facebook for 2012. Making videos might sound like a complicated task but with free video making sites available at www.youtube.com/create it is easy and worth a try. Create a youtube account upload you vidoes embed the script in your blog or website, always make sure you advertise your video with link where your video is located on your website not your home page link on youtube. You can also upload your videos to other video sharing websites. If your videos are attractive and educating people subscribe to your channel in youtube and it is another source of attracting customers to your site.

The above online advertising methods are most widely and commonly used to promote your online business. The main goal is to get into organic search in search engines, getting in organic search takes time but above advertising methods enhances your chance of getting indexed in search engines quickly. Those who aspire to make their business ventures a success story have got to make the most of these modest from of advertisings.

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