The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

ISBN13: 9780393076011 Condition: New Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold! A field guide to the visionaries—and the fans—who are reinventing the art of storytelling.Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. And while we watch more television than ever before, how [...]

Neuro Web Design: What Makes Them Click?

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”— Steve Krug, author of Don’t Make Me Think!A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your [...]

Guerrilla Marketing for Nonprofits

Learn the Seven Golden Rules of fundraising success! Boost Public Awareness, Increase Effectiveness in Recruiting Volunteers, Mobilize Advocates, and Raise Money! “Think you don’t have time, money, or skills for marketing? Think again. Guerrilla Marketing for Nonprofits will thrill you with how easy it can be. Devour Guerrilla Marketing for Nonprofits and you’ll never be hungry for creative marketing ideas for your good cause again!” –Kivi Leroux Miller, founder of [...]

The Step by Step Guide to Facebook for Business

Newly Updated March 2011 — Why Facebook? Simply put–your market lives here! Facebook has more than 500 million users worldwide. Brands large and small are recognizing the benefits of Facebook and are eager to tap into Facebook’s marketing potential. This book is a step by step guide to help you set up your Facebook presence and master beginning strategy in minutes a day. Designed for busy professionals who want to [...]

Small Business, Big Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right

Lessons in applying passion and perseverance from prominent entrepreneursIn the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They’ve also gathered insights from some of the [...]

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