3 Guidelines on promoting your ecommerce business via Amazon


Introduction: - This is the age of information technology. Almost everybody seems to be hitching piggyback on this sector of commerce to get on in life. It has had an all-encompassive effect on us and has pervaded almost every sphere of human activity. So, those who still prefer to carry on with their day-to-day activities (either commercial or domestic) in a manner that is traditional or conventional, are missing out on a lot that the Internet has to offer. You are considered illiterate and backdated if you do not have the minimum computer skills. And you don’t have to be a technical wizard to be active on the online world.

You just need to pick up the rudimentary IT skills if you want to promote your business online that you already have been carrying on in real time since the last ten years. And talking of the best online sites where you can promote your venture, Amazon comes immediately to mind. It is in fact the world’s largest online retailer. The company’s online site went official in 1995 and since then it has gone from strength to strength. You can sell almost anything on or through their official site www.amazon.com. Although you don’t have to be a business tycoon with connections to get started on Amazon, there are certain guidelines you should follow to get the best out of hitching on this Goliath of all online retailers. Follow these golden rules:-

  1. Get started in a small way: – As already stated before, there’s no need to go about the whole town telling that you are taking your business online or you are starting a venture on the net. Many people nurture great visions of launching their own e-commerce site complete with all the concomitants that accompany such a site. Many individuals have taken great pains to build a virtual ‘Tower of Babel’ only to see it come crashing down sooner or later. Start with just a single product or service and build your business from the grassroots- brick by brick. Even Amazon was not built in a day.
  2. Capitalize on Amazon’s point of sale attributes: – Initially, your patience might run out when you keep waiting anxiously for the first order that you get for your product via Amazon. Once you break the ice, orders will start flowing in and then you’ll have a hard time keeping track of all your orders. The Amazon site will deal with returns, shipments, meet deadlines, and attend to everything that needs to be attended to on your behalf. You might again be on the verge of losing your patience but it will be worth it.
  3. Choose your product using your farsightedness: – If you have been to the Amazon site, you must have noticed that there are several categories of products and services that the site caters to. Again each category has several sections or departments and sub-sections. The site lists the number of new and repeat sellers of a particular product. Certainly you don’t to end up in a category that has too many new and old sellers. Think of a product that is a little out of the ordinary and not very expensive either for example customized photo frames.

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